There’s always a fair amount of hype around the Cannes AdFest, the parties, drinking, the excess, the awards. Admittedly it’s all true, but what you don’t hear about so much is the impressive week of seminars, workshops and masterclasses that goes on under-cover of the Palais. Here, an array of creative, media and digital experts, both agency and client-side, will perform to a pensive crowd, sharing insights and informing us of what’s happening in their part of the marketing/media ecosystem.
With the world in recession, and the media and creative industries facing pretty seismic structural challenges, the festival is keen to push its content credibility. There seems a fair amount of people here, eager to learn and celebrate creativity in its many guises. And this year there is an even greater variety of content on show, with a lot more speakers from the digital/social media realm, and quite rightly so.
Here, I’ll be recording some of the key insights from the weeks events, helping to connect the dots between the conversations. I will also be sending pictures, videos and the occasional pearl of wisdom via Twitter @juicyinfo. Please stay tuned.
[Pic: Schematic catalogues the week's program using its digital 'touch gesture' technology]
