I'm working on a great project right now all about youth travel. Of course, travel and tourism really does have its work cut out at the moment doesn't it. Not only a global recession to contend with, but also a global pandemic in the form of swine flu. I think that subject is being well-covered pretty much everywhere, so i won't dwell on that.
On my research travels, I came across this rather fascinating document from The Lonely Planet. It's very topical, looking at how consumers are embracing social communities, with a great comparison of how brands stack up in their approach. There's also some insight into how communities are feeding into the editorial process. I particularly like this stat: "In 2007, The Lonely Planet had feedback from 13,500 travelers, which, in turn, created over 30,000 useful bits of information. Pretty impressive.
If you're into social media and communities, it's definitely worth a read. Perfect for the bank holiday weekend.
