That subject intro is a particularly bad line from Grease (think
Thunder Road Crater-face man), but its a fitting subject line for this
article.
The Chip Shop Awards
made their debut about twenty years ago (as far as I can tell),
designed to celebrate creativity 'with no boundaries or rules.' We
often hear of how consumers today favor brands that are honest,
transparent and collaborative, giving the individual a chance to shine,
by listening to their opinions and ideas.
Reading about the The Chip Shop Awards, it struck me how this is playing out on a creative level. In a knockback to the traditional creative awards, the Chip Shop takes a down-to-earth, fun and transparent positioning, enabling recognition for all ideas however small or even plagiarist. It would appear to be gaining some traction too, with a number of high-profile judges set for 2009.
There are some pretty amusing categories too...
Best Use of Plagiarism
Best Use of Shocking Copy
Best Politically Incorrect
Best Use of Bad Taste
Best Work for any Brand you Haven't a Hope of Winning
Best Work for a Client You Have but Haven't a Hope of Running
Best Reject - for ads that have been rejected by clients but you feel should have run
