Share something juicy

We couldn't resist writing about this campaign from Starburst created by hot digital shop Digitas. Sharing 'Juicy' content is high on our own agenda and this is a really nice approach from the Mars brand tapping into consumers' desire to share. As reported by imedia and ClickZ the branded content division of Digitas, named The Third Act, has created some great video content where amongst many things, people share a bit to much 'juicy' information. The Starburst YouTube Channel and stage setting on Starbust.com are gateway to a host of entertaining clips, sponsored vlogs, plus the animated web series 'Nite Fite'. The content is also syndicated on a number of different channels including NextNewNetworks to facilitate the sharing process.