The older generation as we know is a vast, growing audience many of which have a lot of free time and disposable income on their hands. In Japan, toy manufacturers are now targeting this audience (one-fifth of the Japanese population is 65) to compensate for poor sales at the other end of the demographic spectrum, as reported by Physorg It's not just about entertainment though. Manufacturers are also tapping into bigger issues such as the health/obesity issue - perhaps taking a cue from Wii - creating products that help this generation keep in shape. Others are looking to support the large numbers of consumers living alone.
Products to hit the shops:
- The "Taxi Walker" - a pedometer that has as a taxi meter showing people how much they save in taxi fares.
- The
"Pekoppa" - a two-leafed plant that can bow and flap its leaves in
response to noise, is produced by Sega to help adults that are lonely
or stressed.
