Millward Brown Optimor's 2008 BrandZ report highlights the leading brands by sector and region. Google witnessed 30% growth in 2008 to reach a brand value of $86,057m, beating GE (General electric) and Microsoft to the top of the US league. Driven by innovation and uptake by consumers, technology and mobile operators have both performed well overall. Apple experienced 123% brand value growth and Vodafone was up 75%.
Personal care and fast food both saw strong growth as consumers sought out products with additional benefits that can improve health or that offer an indulgent experience. McDonald's continues to defy the negative connotations of 'fast food' perhaps aided by a healthier menu and more contemporary store environment. Gillette and L'Oreal continued to improve their dominance in the personal care sector.
The report also underlines the rising value of luxury brands, part of an industry worth some $400bn. An emerging band of affluent consumers in emerging markets is one factor underpinning this growth. BMW and Louis Vuitton were the top luxury brands in Europe, ranked in third and frouth place overall and followed closely by Porsche and Mercedes.
Lots more in the report, which you can read here
