A few snippets from a report by digital agency Tamar contrasting the creation of unofficial brand groups on social networks with official branded content
- Only 30% of major financial organisations have an official online presence on the social media scene, but 80% are the subject of unofficial consumer groups
- In travel, few brands have pursued an official social media strategy on leading sites, but all leading brands have a lot of consumer support via unofficial groups.
- Retailers were found to be well entrenched with social media. All major brands have an official presence on a least one major social network. But retailers are also the focus of a lot of commentary from consumers, with a high proportion of unofficial groups.
The 2008 Social Media Sectors report, from digital agency Tamar, compared the number of unofficial consumer groups on Facebook, Myspace and Bebo with the top ten retail, financial and travel brands. You can read their blog here
